Client Gallery: SONA AVETISYAN - THE MINIMALIST

Sona (@theminimalist.me) is a decluttering coach dedicated to helping overwhelmed women find both mental and physical clarity. Through her empathetic, practical approach, she empowers busy women - especially moms - to simplify their spaces, release overwhelm, and make room for what truly matters: family, travel, and joy.

For her branding session, Sona wanted imagery that captured the heart of her mission - minimalism and decluttering - while still reflecting her warmth, vibrancy, and playful side. We created a diverse collection of visuals that balanced elegance with approachability, weaving in her brand colors of whites, neutrals, and soft gold tones.

Her session included candid lifestyle moments, polished portraits, and styled imagery that echo the values of peace, problem-solving, and empathy. Together, we captured the multifaceted essence of Sona and The Minimalist: not just clean spaces, but the feeling of freedom, clarity, and care she brings to her clients.

Brand session keywords: Minimalism & decluttering, peaceful, empathetic, problem-solving, caring, approachable, family, travel, fun, growth.

Brand colors: White, brown, neutral tones, soft yellow/gold.

Now, Sona is equipped with a versatile library of cohesive images she can use across her website, social media, newsletters, blogs, and printed materials - all working together to visually share her mission and inspire her community.

Check out The Minimalist to see how Sona is already putting her images to work (and pick up some decluttering wisdom while you’re there!).